1688 English Website

1688 was built as a repository of suppliers for Chinese retailers. This brings both challenges and huge advantages. 1688 challenges:. It's difficult to navigate. It's all in the Chinese language. There are fewer suppliers than Alibaba. But, these are actually advantages because they filter out your competition. 1688 advantages:. It has many suppliers that are not on Alibaba. Suppliers often offer much lower prices than on Alibaba.

Fewer of the suppliers are shady. Today, I will teach you how to..

Translate 1688.com into English.

Next steps

Find your product on 1688.com. Evaluate the 1688.com listing. Vet the supplier on 1688.com. Contact the supplier and negotiate. Pay your supplier. Use or download the Google Chrome web browser. Find the Google Translate Chrome extension in the chrome web store. Search "Google Translate Chrome extension" in Google Search. Click Add to Chrome. Click Add extension. You should see the confirmation message "Google Translate has been added to Chrome" in the top right corner of your browser window. Navigate to 1688.com and a message should automatically pop-up prompting you to translate the site into English.

Step 4: Vet the supplier on 1688.com

If it does not, click the Google Translate Chrome extension icon in your browser window. Make sure English is selected.

You can now search for products across one of the most powerful sourcing websites on the internet no matter what language you speak.

There are 3 ways to find a product:. Click on the camera icon in the search bar to upload a photo of your product. The website will try to match your image with products based on the shape and design. However, if you search a toaster, 1688 may suggest a microwave oven because they have the same shape.

Step 6: Pay your supplier.

Additionally, you cannot use this method unless you have a 1688 account. To have an account, you must have an ID registered with Mainland China, Hong Kong, Macao, Taiwan, Japan, or South Korea. Using a VPN (virtual private network) won’t let you bypass this requirement. Type your keyword in English into the search bar and hit search(搜索).

Step 1: Translate 1688.com into English.

For example, you can type "golf bag" and get relevant results. But there's a problem: you only get 291 results when searching "golf bag." There are far more suppliers on 1688 than that. You can improve this by conducting your search in Chinese. Use Google Translate or Google Chrome to find the Chinese translation of your main keyword.

Recap:

For example, you can type "translate golf bag to chinese" in Google Chrome and get your translation. Copy and paste your translation into the 1688 search and press the search button.

Notice your search gives you 3,725 results—thousands more results than searching "golf bag" in English. Use Chinese translations to get far more results on 1688. Once you are interested in a search result, move on to the next step.

You need to understand how 1688 diverges from consumer sites like Amazon and other sourcing websites like Alibaba.

The rules on 1688 are not quite the same.. Many suppliers advertise lower prices than they typically offer. They want to draw you in with unrealistic expectations. Sometimes these prices are accurate but only for when you order very high quantities. Never take a listing at face value.

Discover 1688.com Agent Services

A minimum order quantity is the minimum number of units you must buy in order for the supplier to accept your order. For perspective, 250 units is a small MOQ.

Step 5: Contact the supplier and negotiate.

A large MOQ would be 5,000 units or more. Usually, expensive products (over $25) have small MOQs.Inexpensive products (under $25) have large MOQs. When you order above the MOQ, you can usually get lower prices. The fewer units you order, the higher the price per unit. The more units you order, the lower the price per unit.

Step 2: Find your product on 1688.com

The 1688 supplier's MOQ is listed under Starting batch. For example, this supplier's MOQ is 1 or more:. The MOQ is so low because the price per product is a more expensive product to source than many (about $120 per pair of shoes).

A "holding spot" 1688 listing may still appear even when the product is not in stock.

The pictures are examples of either what they do have in stock or what they can make. Always ask the supplier. Once you are happy with the listing, evaluate the supplier.

Click the Company tab.

Now you can scroll down and ensure the supplier meets the following conditions:.

This greatly reduces the chance that the supplier is fraudulent.

Step 3: Evaluate the 1688.com listing.

Scammers come and go. Legitimate businesses endure and grow. Scroll down to where it says Established or search for this word on the web page (Command + F on Mac, Control + F on PC).

For example, this company has been established since 2014: . If they have 50 or fewer employees they are likely a trading company. A full scale factory usually cannot produce a product at high volumes with few employees.

If they have more than 500 employees, they probably are a large company that does massive wholesale production.

Companies of this size are not as flexible on smaller first time orders.

Scroll down and find employee count.

You can find this by doing a page search on the web page (Command + F on Mac, Control + F on PC).

For example, this company only has five employees.

They are likely a trading company. Trading companies aren't bad, but they come with a markup.

How do I communicate with the suppliers?

And this defeats one of the primary reasons for using 1688: lower prices. For perspective, 200 sq meters is 2157 sq feet or about the size of a half a basketball court.

What is 1688.com?

ItemsLinksPrice/Link (USD)
1688.com Service Fees1 +3.5
5 +3
10 +2.5
15 +2
20 +1.5
ItemsMaterialPrice/Carton (USD)
Consolidated BoxNew Box to Consolidate all of your goods together3

Companies with a 200+ sq meter building size have a lower chance of secretly being a trading company. If the company page shows the Delivery guarantee badge, this means that when you order a batch of products, the supplier deposits 3,000 RMB into a third party escrow account. The supplier will not get their money back until you have confirmed successful delivery of the product.

Unless you are able to open a 1688 account, you cannot order using the 1688 website or directly benefit from Delivery guarantee.

Regardless, the Delivery guarantee badge increases the supplier credibility. If you have a 1688 account, you can access Alitalk when you click that little blue raindrop guy. It’s a chat service like WhatsApp or WeChat.

Here is the challenge: the vast majority of 1688 suppliers who use Alitalk expect to speak in Chinese because they assume you are a Chinese retailer.

Instead of getting a Chinese passport and learning a whole new language, there is a much easier solution: contact them directly.

  1. WeChat is one of the top messaging applications used by Chinese citizens.
  2. The best part: it translates from Chinese to English and from English to Chinese.
  3. Download WeChat from the App store or Google Play store for free.
  4. Create an account. Tap the Contacts button on the bottom menu.
  5. On the top menu, click Contact. Find their mobile number.
  6. On WeChat, tap the human outline with +in the upper right corner.

Type in the supplier's mobile number.. WeChat will tell you if someone with this number has a WeChat account.

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