Launched in 2012, Blued is a world-leading one-stop mobile destination for gay, bi, trans, and queer people.
More than a dating app, it integrates location-based networking services with live streaming, customizable social news feeds, video and voice calls, as well as access to professional health-related services in selected markets.
Available in 13 languages, Blued has connected more than 60 million users in about 170 countries.
Blued is now the largest online LGBTQ community in China, India, South Korea, Thailand and Vietnam in terms of MAU in 2020, and has local operations in Brazil, China, India, Japan, Mexico, the Philippines, South Korea, Thailand, the US and Vietnam.
The platform is the central hub for BlueCity (NASDAQ: BLCT), a world-leading online LGBTQ platform that provides a comprehensive suite of services to foster connections and enhance the wellbeing of the global LGBTQ community.
The company became the first LGBTQ-focused company to go public in the era of mobile internet when it listed in July 2020.
More than a gay dating app, Blued integrates location-based social networking service with livestreaming and other matching ways so that the users can contact each other via messaging, expand relationships and network from online to offline and discover content.
Features include:. Livestream entertainment: From singing to dancing, working out or chilling at home, there’s an audience waiting to tune in.
On Blued, anyone can be a host – broadcasting chats or talent shows, receiving gifts from fans and even cash rewards.
In addition to solo-broadcaster live streaming sessions, we also enable our broadcasters to collaborate with each other to conduct one-on-one battle and multi-broadcaster sessions.
Chat, video and messaging: Users can meet and connect with friends from around the world – or just next door – using photos, GIFs, audio and video messaging, and free voice and video calling.
Matching in new ways: Members can pin favorite influencers or send crushes just like on other popular social networking apps, or connect through an “Quick Chat” feature that allows users to join live video for speed dating.
This feature pairs users in seconds based on spoken language and location. Meanwhile, for those who prefer voice communication, they can get connected to people around the globe in the Voice Chat Room in some markets.
Healthcare services: More than a gay dating and content app, Blued offers access to healthcare services in select countries.
For example, users can locate the nearest HIV testing centers and book services online in private.
A safe space for all: Blued utilizes a combination of manual screening and AI image recognition technology to promptly remove any inappropriate or illegal content in live streaming sessions.
The app strictly limits underage users from the platform. It also prohibits screen shots and screens recording during live-streaming and video calls.
For those who are not out and have greater concern over privacy, Blued offers sending photos for a time limit option which bans download and repost.